Make Digital Assets a Part of Your Marketing Growth Story in Three Steps
In marketing, we aren’t rewarded for cutting corners or shaving a few bucks off operational costs like our constituents. Growth is all marketers (and their bosses) care about. It’s one of the...
View ArticleStop Wasting Money Mismanaging Your Digital Assets
Marketing budgets, digital images, videos, and other rich content aren’t easy to come by. However, we waste money, lose customers, and/or miss opportunities by mismanaging our digital...
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5 Reasons They Won’t Use that DAM Solution
Your technology team has spent a lot of time and energy putting together a digital asset management (DAM) solution. You’ve conducted user interviews, vetted technology, selected a vendor,...
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Getting Off the Digital Review Merry-Go-Round
A picture is worth a thousand words, and the most important part of a marketing campaign is getting a memorable message to your customers and prospects. It takes an entire team working...
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Why Can’t I Find My DAM Asset? Part 1
Recently I had the chance to watch my younger cousin shop for shoes on a popular online shopping site. She told me that she had seen a pair of shoes in the store and wanted to purchase them...
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Digital Assets: More Than a Keeper of Your Corporate Identity
A digital asset management system (DAM) is a complex software infrastructure. Its supervision must be disciplined and under the purview of a dedicated, trained administrator. This administrator is not...
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Enterprise Digital Connectivity: A DAM Prerequisite?
In my last article, I described a digital asset management (DAM) system and laid a foundation for the next series of articles on the implementation of and best practices for digital asset management....
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Is DAM Really That Complex?
Many years ago I heard a saying that left a deep impression on me. If you don’t have time to do it right, you don’t have time to do it again. When time is short (as it generally seems to be), it can...
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Tips for a Rock-Solid Content Marketing Strategy
Marketing your business in today’s attention economy requires a different kind of thinking than in the recent past. Today, content has become paramount, and consumers seek engaging, personalized...
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